arc4 knows the UK housing market inside out

We work with the private sector, public sector, social housing providers, developers, and investors.

For any location in the UK we can tell you typical rental levels, sale prices, the speed of the market, and the types of properties in demand, as well as those that aren’t.

As well as providing postcode-specific general housing market analysis, we have created dedicated services for key defined markets and housing providers.

These include the private rented sector (PRS), developers, older peoples housing, hard-to-let properties, and evidence based assessments such as Strategic Housing Market Assessments (SHMAs) and Gypsy and Traveller Accommodation Assessments (GTAAs).

Our analysis and market assessments use real-time data covering housing, finances, socio-economics and demographics to create a multi-dimensional model of the housing market right down to street level.

Needless-to-say, we have a team of very clever people, who are able to take this data and turn it into meaningful and accurate commentary that allows you to confidently decide which way to go in any housing market.

Where required we supplement our data-driven overview, with location-specific surveys, focus groups and ‘on the ground’ research to deliver hard evidence and compelling arguments.

This means we are able to provide you with the most robust evidence available, on which you can confidently base your housing decisions.


Seven Key Areas of Activity

arc4 operates predominantly across seven areas of housing market activity, providing tailored support, analysis and advice that is delivered by specialists in their fields.


  • Development Consultancy icon

    Development Consultancy

    No job’s too big or too small. arc4 provides bespoke support and project management covering all aspects of the development and planning process

  • Evidence Based Assessments

    SHMAs, GTAAs and HNAs - arc4 specialises in developing robust, defensible evidence bases to ensure you meet national planning policy requirements.

  • Hard-To-Let Properties icon

    Hard-To-Let Properties

    Hard-to-let properties arise for many different reasons. arc4 gets to the root of the problem, and finds workable solutions to get things moving again.

  • Housing Market Analysis icon

    Housing Market Analysis

    arc4 analyses all aspects of the UK housing market, from countrywide trends down to street-specific activity, market demand and socio-economic data.

  • Older Peoples Housing icon

    Older People's Housing

    Developing products and housing solutions for older people demands careful analysis of many varied factors, age being only one of them.

  • Private Rented Sector (PRS) icon

    Private Rented Sector (PRS)

    We’ll tell you where demand is strongest, the type of properties to invest in and other key information you need to make the right decision.

  • a person, hooded and cross-legged, holding up a sign

    Homeless Strategy

    arc4 provides specialist consultancy support to undertake a detailed review of your housing needs and homelessness services and advise on how to optimise service delivery.