arc4 has it covered

arc4 provides accurate housing market analysis and assessments that enables private and public sector landlords, developers and investors to make the right decisions.

Using sophisticated data collection and collation, we merge real-time information of rental values, sale prices, and time-to-let or sell, with national and local data on socio-economics, demographics and financial ‘health’ to create sector and/or locality specific profiles of the UK housing market.

From this, our expert team of analysts is able to produce a detailed overview of demand, affordability, and market trends for different property types in any location.

We also provide specific services to developers (including support with planning and legal/regulatory requirements) and undertake robust, evidence-based housing market and GTAA assessments.

If required, we undertake telephone and postal surveys of local residents surveys, conduct focus group research and undertake lettings/estate agent research to provide further evidential feedback.



arc4’s services cover seven specialist areas.

arc4 operates predominantly across seven areas of housing market activity, providing tailored support, analysis and advice that is delivered by specialists in their fields.


  • Development Consultancy icon

    Development Consultancy

    No job’s too big or too small. arc4 provides bespoke support and project management covering all aspects of the development and planning process

  • Evidence Based Assessments

    SHMAs, GTAAs and HNAs - arc4 specialises in developing robust, defensible evidence bases to ensure you meet national planning policy requirements.

  • Hard-To-Let Properties icon

    Hard-To-Let Properties

    Hard-to-let properties arise for many different reasons. arc4 gets to the root of the problem, and finds workable solutions to get things moving again.

  • Housing Market Analysis icon

    Housing Market Analysis

    arc4 analyses all aspects of the UK housing market, from countrywide trends down to street-specific activity, market demand and socio-economic data.

  • Older Peoples Housing icon

    Older People's Housing

    Developing products and housing solutions for older people demands careful analysis of many varied factors, age being only one of them.

  • Private Rented Sector (PRS) icon

    Private Rented Sector (PRS)

    We’ll tell you where demand is strongest, the type of properties to invest in and other key information you need to make the right decision.

  • a person, hooded and cross-legged, holding up a sign

    Homeless Strategy

    arc4 provides specialist consultancy support to undertake a detailed review of your housing needs and homelessness services and advise on how to optimise service delivery.