Private Rented Sector (PRS)



The UK’s private rented sector (PRS) has not only doubled in size over the last 15 years; it’s gathering pace. At arc4, we know this market inside out - all the way down to individual property level.

We’ll tell you precisely where demand is strongest, by price, stock, transaction levels, landlord or location; and how that demand is currently being met. We’ll explain exactly what investment opportunities this creates, as well as carry out alternative site option appraisals and direct market comparisons to strengthen your proposal.

We provide typical tenants’ profiles, so you know what specific type and size of properties people want where; and detailed market summaries, identifying the most effective ways of capturing demand that is currently being met by private, by-to-let landlords.

Up to the minute results

Our real-time market data narrows all the way down to individual property level, covering all indices: from house prices, sales figures, letting values and time-to-let, through to property types and market affordability. We’ll also help you interpret this information and use it most effectively, so you know exactly what you’re buying into.

PRS Insights by Place

In partnership with leading business and finance advisor, Grant Thornton, we’ve launched an additional, gold standard service offering the most sophisticated market analysis available.

Grant Thornton logoArc4 and Grant Thornton have brought their expertise together to create PRS Insights, a national database and analytical tool for analysing private rented markets. We can now provide detailed market information and access individual and societal information as never before. This includes the affluence of renters, school attainment levels, health, the retail and leisure offer, café culture, the likeability of an area and travel to work times, to list a few.

Not only does this allow us to analyse the size, profile and activity of a rental market, we’re also able to overlay this information with a highly accurate picture of the individuals who will be looking to rent different types of properties.

Further still, as well as confirming the type of rental properties that will be more in demand and most commercially successful, this advanced service also provides valuable customer insights when it comes to planning the most effective marketing strategy to let your property.

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Private Rented Sector (PRS) Case Studies

  • Tribe Apartments Limited

    arc4 was appointed by Tribe Apartments to measure PRS demand and provide a robust evidence base for its three tower blocks, all of which had stood empty for over fifteen years, in order to help secure investment in the scheme.
  • Stafford and Rural Homes

    Stafford and Rural Housing (SARH) was considering whether the organisation should diversify into the private rented sector, and appointed arc4 to provide a detailed analysis of the PRS market in Stafford and the surrounding areas.

  • Torus Housing Group

    arc4 was appointed to undertake a detailed demand survey for a new scheme offering PRS (Private Rented Sector) accommodation in St Helens town centre. The requirements included a robust evidence base of the activity within the town, outlining: competitor offers, population forecasts, potential future demand and advise on future rent levels.
  • Wakefield Council

    Wakefield Council wanted to develop a more detailed understanding of the private rented housing market in its district area in order to help meet the current and future housing needs of its residents more effectively, and support economic growth and prosperity within the area.